And with most meal-kit subscriptions covering just four to six meals a week, customers still need to grocery shop for their other two daily meals. Meal kit companies are known to offer dramatic discounts on their plans for new customers, including dozens of free meals, or over 50% off the full price for first-time subscribers.Įxcluding promotions, meals generally run between $6 to $12 per serving, putting the cost on par with some takeout options. Companies like HelloFresh, Blue Apron and EveryPlate catered to customers looking for healthful meals with more variety, made with portioned ingredients shipped to their door.īut now that restaurants and supermarkets are back to business as usual, is a subscription still worth the cost - especially after the promotional offers are gone? Meal kit subscriptions boomed in popularity in 2020, when more people were staying home and cooking than going out to eat during the beginning of the covid-19 pandemic.
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